What is EdaraLab Digital?

Two terms have been the trend in the last recent years, “Digital Transformation”, and “Digital Disruption”. The discussion was about Digital Transformation of traditional industries with the hope to avoid disruption.

How did the big players in traditional industry lead their transformation strategy, and what are the best practices? In EdaraLab Digital, we discuss these topics with regional experts from various industries, with a keynote from Harvard Business School professor Sunil Gupta, author of the new book: “Driving Digital Strategy”.

Who`s Speaking?

(in Alphabetical order)

Why you should attend?

  • Learn how traditional industries have succeeded at digitizing their businesses.
  • How did regional companies build thriving digital products.
  • How is digital transformation affecting the education sector.
  • A government’s perspective to digital transformation.
  • Where is the talent search positioned in digital transformation.


December 05, 2018
08:00 - 09:00 Registration and Breakfast
09:00 - 09:15 Opening remarks and welcome note
Dhaher Bin Dhaher AlMheiri, CEO of Registration Authority, Abu Dhabi Global Market.
09:15 - 09:30 Introducing HBR Survey: Reassessing Digital Transformation
Hamoud Almahmoud, Editor-in-Chief, HBR Arabia
09:30 - 10:00 Keynote Address
Prof. Sunil Gupta, Professor of Business Administration and Chair of the General Management Program, Harvard Business School.
10:00 - 10:30 Driving Digital Strategy: A Guide to Reimagining Your Business
Prof. Sunil Gupta, Professor of Business Administration and Chair of the General Management Program, Harvard Business School.

In conversatoin with Hamoud Almahmoud, Editor-in-Chief, HBR Arabia.
10:30 - 10:45 Coffee Break and Networking Session
10:45 - 11:10 In conversation with Alain Bejjani, CEO, Majid Al Futtaim Holding
Hamoud Almahmoud, Editor-in-Chief, HBR Arabia.
11:10 - 11:35 Personal Service in the Age of Autonomous Driving
Nicolas Soucaille, Head of Middle East & Africa, Blacklane.
A Government's Perspective on Digital Transformation
11:35 - 12:00 Are we asking the right questions in education transformation?
Dr. Saleh Al Hashemi, CEO, Algorythma.
12:00 - 12:25 Brig. Khaled AlRazooqi, General Department Manager, General Department of AI, Dubai Police.
12:25 - 12:35 Coffee Break and Networking Session
12:35 - 01:15 Managing Customer Experience through Digital Transformation
  • Stephen Anderson, Partner & Executive Board Member, PwC.
  • Naureen Mohammed, Head of Brand Advertising - FMCG, Facebook.
  • Bashar Kilani, Region Executive - Middle East, IBM.
Moderated by Anas Tawileh, Executive Director, EmTech MENA.
01:15 - 01:35 A Holistic Digital Education
Prof. Imad Hoballah, Provost and Chief Academic Officer , American University of Dubai.
01:35 - 01:55 Strategic Drivers for the Digital Era
Prof. Alessandro Lanteri , Associate Professor of Entrepreneurship, Abu Dhabi University.
01:55 - 02:00 Closing Remarks
02:00 - 02:30 Lunch


  • Institutional Leaders & Management.
  • Representatives from Government.
  • Regulatory Authorities.
  • Consultants.
  • Solution Providers & Tech Providers.
  • Investors.
Strategic Partner
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